SLIDE 01 // THE THOMSEN PERFORMANCE DIAGNOSTIC STANDARD (STAGE 1)

THE ZERO-DECISION SHRED & PERFORMANCE PROTOCOL™

Engineered for high-adherence men who are done wasting time on "flexible dieting" guesswork and want a surgical, step-by-step blueprint to go from soft to razor-sharp.

DAY 01 BASELINE

89.0 KG

196.2 lbs · 20%+ Body Fat ("Dad Bod" starting point before the 02:00 AM protocol).

DAY 34 (WEEK 5 CHECK)

77.7 KG

171.3 lbs · ~8.0% Body Fat (-11.3 kg / -24.9 lbs dropped in 34 days with zero MyFitnessPal tracking).

WEEKS 6–16 TARGET

5–6% BF

Pushing from lean (8%) to striated conditioning while working a 05:00 AM job & protecting family afternoons.

TODAY'S CALL AGENDA

Step 1: Root-Cause Bottleneck Audit — Pinpoint the exact metabolic, nutrition, and training leaks stalling your physique right now.
Step 2: Your 16-Week Zero-Decision Architecture — Map out your exact Fixed Meal Blueprint, Carb Cycling, and 0–1 RIR Training Split.
Step 3: Execution & Roster Fit Decision — If we both agree this is 100% the final blueprint you need, we lock in your onboarding today.

SLIDE 02 // LIVE SCREEN-SHARE DIAGNOSTIC TEARDOWN

YOUR 16-WEEK TRANSFORMATION TELEMETRY

Type the prospect's current numbers below live on Zoom to calculate their exact 16-week fat-loss & lean-mass velocity target:

PROSPECT NAME

CURRENT WEIGHT (KG)

EST. BODY FAT (%)

16-WK TARGET BF (%)

CURRENT FAT MASS

20.7 KG

Lean Body Mass: 73.3 kg (207.2 lbs total weight)

16-WEEK TARGET WEIGHT

81.5 KG

Required Tissue Drop: -12.5 kg (-27.6 lbs)

WEEKLY VELOCITY NEEDED

-0.78 KG/WK

100% achievable without muscle loss via Fixed Carb-Cycled Meals + 0–1 RIR Tension.

THE 3 ROOT-CAUSE BOTTLENECKS HOLDING ALEX BACK

1. DECISION FATIGUE & MACRO DRIFT

Guessing portions, "eyeballing" flexible meals, or burning out on MyFitnessPal barcode scanning causes hidden 400–600 kcal weekend surpluses.

2. JUNK VOLUME VS. 0–1 RIR TENSION

Doing 18–22 fatigued sets per bodypart spikes systemic cortisol and joint inflammation while failing to recruit high-threshold motor units.

3. METABOLIC & CNS RECOVERY LEAK

Poor carb timing around workouts and unmonitored sleep/recovery metrics flatten thyroid output and stall fat oxidation after Week 4.

SLIDE 03 // PARADIGM SHIFT

WHY "FLEXIBLE DIETING" KEEPS YOU STUCK AT 18–22% BODY FAT

High-performing men do not fail because they lack work ethic. They fail because "flexible macro coaching" forces you to make 25 food decisions a day when your brain is already taxed.

THE OLD WAY: GENERIC MACRO / IIFYM COACHES

Gives you random macro numbers ("Hit 210P / 220C / 65F") and tells you to figure out your own meals in MyFitnessPal.
By 4:00 PM you are exhausted from work, have 68g protein and 41g carbs left, and end up playing "Macro Tetris" or ordering takeout.
Processed "low-calorie" foods wreck gut digestion, bloat your waist by 3 inches, and keep hunger hormones elevated.
Zero structure around training windows — leaving you flat in the gym and wired at night.

THE THOMSEN PERFORMANCE ZERO-DECISION WAY

Zero App Tracking Needed: You get a custom 4-Meal Fixed Blueprint with 2–3 exact whole-food options per meal slot (Eat Meal 1A or 1B).
100% Cognitive Freedom: You never think about what to eat. You prep, weigh once, execute like a machine, and watch fat melt off weekly.
Zero-Bloat Digestion: High-satiety, fast-digesting whole foods flatten waist distension in the first 7 days.
Surgical Weekly Tweaks: When fat loss slows, I adjust the exact gram weights on your sheet in 90 seconds.

SLIDE 04 // PILLAR 01 — NUTRITION ARCHITECTURE

FIXED OPTIMAL MEAL BLUEPRINTS + GLYCEMIC CARB CYCLING

How we drop 0.8 to 1.2+ kg of pure fat per week while keeping gym strength climbing and afternoon energy locked in.

THE 4-MEAL FIXED EXECUTION SYSTEM

MEAL A OR MEAL B — ZERO GUESSWORK

Every meal slot (Meal 1, Meal 2, Meal 3, Meal 4) has 2 to 3 pre-calculated 1-to-1 whole-food options built solely from foods you actually enjoy eating. Plus access to our interactive 36-Food 1-to-1 Clean Swapper whenever you travel or eat with family.

TRAINING DAY VS. REST DAY CARB PARTITIONING

FUEL THE WORKOUT · TORCH FAT ON REST DAYS

On Lifting Days, 65% of your carbohydrates are concentrated in your Pre-Workout and Post-Workout meals to drive glycogen pumps and crush cortisol. On Rest Days, carbs drop automatically to accelerate visceral fat oxidation.

TIMELINE OF DIGESTIVE & PHYSIQUE MILESTONES

DAYS 1–7:
Gut inflammation & water bloat flush out (-1.5 to 3.0 kg drop + visibly tighter waist).

WEEKS 2–6:
Locked-in metabolic momentum; vascularity appears in arms/shoulders; zero hunger crashes.

WEEKS 7–16:
Strategic carb refeeds & macro step-downs carve out deep abdominal separation.

SLIDE 05 // PILLAR 02 — HYPERTROPHY ARCHITECTURE

0–1 RIR BIOMECHANICAL HIGH-INTENSITY TRAINING

Why cutting your junk sets in half and training with surgical mechanical tension builds denser muscle in 45–55 minutes, 4 to 5 days per week.

PRECISION INTENSITY

0–1 RIR

2 hard working sets per exercise taken to true mechanical limit (0–1 Reps In Reserve) stimulate 3x more growth than 4 lazy sets.

LOGBOOK OVERLOAD

BEAT THE LOG

Every session has one mission: add 1 rep or 1.25–2.5 kg to your top set and back-off set—guaranteeing zero muscle loss in a deficit.

ASYNC FORM AUDITS

30s VIDEO

Film a 30-second side-angle clip of your top set; I review your joint angles & execution on your weekly Loom check-in.

BUILT FOR REAL LIFE & JOINT LONGEVITY

Whether you train at 02:30 AM before work or at 5:00 PM, every exercise is selected for your exact anthropometry and gym equipment—eliminating shoulder, elbow, and lower-back shear while forcing every target muscle belly to grow.

SLIDE 06 // PILLAR 03 — INTERNAL OPTIMIZATION (NATURAL + ENHANCED TWO-DOOR SYSTEM)

CNS RECOVERY, SLEEP ARCHITECTURE & OPTIONAL BLOODWORK ARMOR

Your protocol adapts 100% to your biological lane—whether you are optimizing naturally or running TRT / performance protocols.

DOOR 1: NATURAL METABOLIC & CNS OPTIMIZATION

Deep-Sleep & Circadian Architecture: Locking in 7–7.5 hours of high-efficiency anabolic sleep so morning testosterone and recovery stay elevated.
Autonomic CNS Deload Triggers: Proactive fatigue monitoring so you never hit a diet-induced burnout wall.
Evidence-Based Supplement Stack: Zero overpriced fat-burners—only proven ergogenics, electrolytes, and digestive support.

DOOR 2: TRT / ENHANCED & 65-MARKER BLOODWORK ARMOR

True Kidney & Liver Auditing: Differentiating workout-elevated Creatinine & AST/ALT from true organ markers (Cystatin C & GGT).
Cardiovascular & Viscosity Shield: Monitoring ApoB, Hematocrit, Morning Blood Pressure, and Sensitive Estradiol (LC-MS/MS).
Organ-Armor & Peaking Integration: Aligning nutrition, hydration, and harm-reduction stacks with your protocol.

SLIDE 07 // EXECUTION TIMELINE

YOUR 16-WEEK STEP-BY-STEP TRANSFORMATION ROADMAP

We break your 16-week transformation into four 4-week tactical sprints, backed by Weekly Video Loom Reviews and Direct Accountability.

PHASE A: WEEKS 1–4

IGNITION & GUT DE-BLOAT (-3 TO 5 KG)

Install your Fixed 4-Meal Blueprint, lock in your 0–1 RIR logbook baselines, strip off visceral water/inflammation, and establish 100% automatic daily execution.

PHASE B: WEEKS 5–8

ACCELERATED FAT OXIDATION (-6 TO 8 KG TOTAL)

Deploy Training/Rest Day Carb Cycling and first strategic macro step-down. Upper abs, shoulder striations, and jawline sharpen dramatically.

PHASE C: WEEKS 9–12

BREAKING THE SUB-12% BARRIER

Navigate the Week 9 metabolic adaptation zone using timed high-carb glycogen refeeds and step/expenditure adjustments without losing a single rep of strength.

PHASE D: WEEKS 13–16 (+ PHASE 2 LEAN MASS)

PEAK CONDITIONING & REVERSE BLUEPRINT

Carve out final lower-ab detail (8–10% or peeled 5–6% conditioning) and transition into your post-cut Metabolic Consolidation & Lean Mass phase.

SLIDE 08 // STAGE 1 FOUNDING CASE-STUDY INVESTMENT

LOCK IN YOUR 16-WEEK TRANSFORMATION BLUEPRINT

Because I scale my roster in 5 strict capacity stages toward 50 clients, you lock in the active stage rate today—backed by my ironclad Conditional Guarantee.

PACKAGE TIER	DURATION & DELIVERABLES	PAID-IN-FULL (PIF SAVE)	KLARNA / AFFIRM / SPLIT-PAY
16-WEEK ZERO-DECISION SHRED (CORE) ★ PRIMARY 1-ON-1 TRACK	Full Custom Fixed Meal Blueprint + Carb Cycling + 0–1 RIR Split + Weekly Loom Video Check-Ins + Direct WhatsApp Access	$880 USD Founding Case-Study Rate (Reg. $2,400)	2 x $490 USD Or ~$75/mo via Stripe Klarna / Affirm
24-WEEK SHRED + LEAN MASS + BLOODWORK VIP	6 Full Months (Phase 1 Cut + Phase 2 Lean Mass Rebuild) + Full 65-Marker Bloodwork & Organ-Shield Audits + Priority Access	$1,450 USD	$600 Down + 2 x $475 Or Klarna / Affirm Split-Pay
DOWNSELL WEDGE: 60-MIN DIAGNOSTIC PROTOCOL AUDIT	One-Off Custom Fixed Meal Blueprint + 0–1 RIR Split + Bloodwork Audit + 30m Loom Walkthrough (100% credited toward 1-on-1 within 14 days!)	$497 USD 100% Tuition Rollover Credit	Or $97/mo Skool Academy Waitlist Feeder w/ 100% Tuition Equity

🛡️ THE "WORK-WITH-YOU-UNTIL-YOU'RE-SHREDDED" CONDITIONAL GUARANTEE

Execute 95% of your Fixed Meal Blueprint, log your 0–1 RIR workouts, and submit your weekly check-in every weekend for 16 weeks. If we do not hit your agreed transformation target, I will coach you 100% FOR FREE until we hit it. Zero risk if you execute.

⚡ STAGES 1–2
(#1–15 FIT CALL)

🩺 STAGES 3–4
(#16–40 DIAG)

👑 STAGE 5
(#41–50 VIP)

🛡️ DOWNSELLS &
20 OBJECTIONS

MIN 0–2: HIGH-STATUS FRAME (STAGES 1–2) SLIDE 01

"Hey [Name], great to meet you man. Since I have my next training/client block coming up shortly, let's make these 15–20 minutes count. First, I want to look at where your physique is right now vs. where you want to be in 16 weeks. Second, I'll show you the exact Zero-Decision Meal & 0–1 RIR Blueprint I've used to drop 11.3 kg (25 lbs) in 34 days waking up at 2:00 AM. And if we both see you're a fit for one of my Founding Case-Study spots, we'll get your blueprint built today. Sound good?"

MIN 2–7: THE 4 ADHERENCE QUESTIONS SLIDE 02

1. "What's your exact weight and estimated body fat right now, and what number on the scale/mirror in 16 weeks would make you say this was a massive win?"

2. "Walk me through what you're doing right now for nutrition and lifting—and where do you feel you're leaking progress?"

3. [THE ANTI-IIFYM FILTER]: "Be straight with me man: are you looking for a soft 'flexible dieting' plan where you track random snacks in MyFitnessPal, or are you the kind of guy who just wants me to hand you the exact optimal 4-meal blueprint and exact workouts so you can execute like a machine?"

4. [TWO-DOOR ROUTER]: "Are you running this 100% natural, or are you on TRT / enhanced protocols so I know whether we're also factoring in bloodwork & organ shielding?"

MIN 7–12: SCREEN-SHARE THE BLUEPRINT SLIDES 03–07

[Share screen on Slide 2 & Slide 4]
"Look at the numbers we just plugged in for you: to go from [Current Weight] to a shredded [Target Weight] in 16 weeks is just [Weekly Rate] kg per week. The reason you haven't hit that yet isn't discipline—it's decision fatigue and junk volume.

Here is how we fix it: First, I build your Fixed 4-Meal Blueprint with 2–3 exact whole-food options per meal and automatic Training vs. Rest Day carb cycling. Second, we switch you to 0–1 RIR Biomechanical Progressive Overload. Third, every weekend I review your data sheet and send you a personal 5-minute Loom video adjusting your numbers for the next 7 days."

MIN 12–18: STAGE 1–2 OFFER & LIVE STRIPE CLOSE SLIDE 08

[Click to Slide 8]
"Before we look at the Founding Case-Study rate, on a scale of 1 to 10, how confident do you feel that executing this exact Fixed Blueprint for 16 weeks gets you to [Target Weight]?"

"Awesome. My standard 16-week 1-on-1 rate at full roster capacity is $2,400 USD. However, because I am currently locking in my Founding Case-Study Cohort, you get the entire 16-week 1-on-1 system for just $880 USD (or via Klarna/Affirm split-pay), backed by my Work-With-You-Until-You're-Shredded Guarantee—all I ask in return is that you execute 95%+ and let me use your 16-week progress stats as a case study. Fair trade?"

[SHUT UP & WAIT FOR HIM TO SPEAK. Then drop the Stripe USD link in Zoom chat and complete checkout live.]

PHASE 1 (MIN 0–4): AUTHORITY SURGEON FRAME SLIDE 01

"Hey [Name], good to meet you face-to-face. I reviewed your application dossier before jumping on. Here is how we'll run these 45 minutes: First, I'm going to ask you specific clinical and diagnostic questions about your training logbook, digestion, recovery, and biomarkers to isolate why you're stuck at [Current Weight/BF%]. Second, I'll share my screen and map out your 16-week Zero-Decision Architecture. Third, if we both agree it's the exact fit for one of my open roster seats, we'll walk through onboarding and tuition. Sound fair?"

PHASE 2 (MIN 4–18): 8 ROOT-CAUSE QUESTIONS SLIDE 02

1. "What triggered you to submit your application this week specifically rather than waiting another 6 months?"
2. "Fast-forward 16 weeks: what does your bodyweight, waistline, strength, and afternoon energy look like in exact numbers?"
3. "How many days a week are you lifting right now, how many sets per workout, and are you tracking every top set in a logbook to 0–1 RIR?"
4. "Walk me through yesterday's food—are you tracking macros in an app, eating on the fly, or following a fixed meal structure? Any afternoon bloat?"
5. "Why haven't you fixed this on your own over the last 12 months? What coaches or programs have you tried before, and why did they fail?"
6. [TWO-DOOR CHECK]: "Are you natural, on TRT, or running enhanced protocols? When was your last comprehensive blood panel (ApoB, Cystatin C, Sensitive E2, Hematocrit)?"
7. [SPOUSE CHECK]: "Does your wife/partner know you're on this call today looking to fix this, and is she 100% supportive?"
8. "Why fix this right now instead of pushing it off until next quarter?"

PHASE 3 & 4 (MIN 18–35): SCREEN-SHARE PITCH SLIDES 02–07

Walk through Slides 02 to 07 on screen (highlighting your completed 16-week `89kg -> 72.8kg @ 5.2% BF` documentary & client case studies). After Slide 07, ask the Pre-Price Temperature Check:

"Before we look at the tuition tiers, setting money aside for 10 seconds—do you see why your past attempts stalled, and do you feel 100% certain that this Zero-Decision Meal + 0–1 RIR system will get you to [Target Weight]?"

PHASE 5 (MIN 35–45): THE DROP & SILENT CLOSE SLIDE 08

Present Slide 08: Anchor with the 24-Week VIP Shred + Lean Mass + Bloodwork Track ($2,900 USD) first, then drop down to the 16-Week Core Shred Blueprint ($2,000 USD).

"Which of those two tracks—the 24-Week VIP Shred + Lean Mass, or the 16-Week Core Shred Blueprint—fits your goal best right now?"
(If budget is genuinely impossible even with Klarna/Split-Pay, pivot to Tab 4 Downsell: The $497 60-Min Diagnostic Audit w/ 100% 14-Day Tuition Credit!)

🔄 DOWNSELL #1 SCRIPT: THE $497 ONE-OFF PROTOCOL AUDIT 100% CREDIT

Use ONLY in Stages 3–5 when a prospect is 100% sold on the method, has exhausted Split-Pay/Klarna options, and genuinely cannot swing $2,000–$3,500 today:

"Listen [Name], I can see how badly you want to fix this, and I refuse to let you walk away from this call and go back to guessing in MyFitnessPal. If the full 16-week 1-on-1 tuition ($2,400) is too big of a stretch this month, here is what we can do:

Instead of weekly 1-on-1 coaching, we do a One-Off 60-Minute Diagnostic Protocol & Bloodwork Audit for $497 USD. I take your intake form, your photos, and your labs, and I build your complete Fixed 4-Meal Blueprint, Carb-Cycling Matrix, and 0–1 RIR Training Split, plus a 30-minute custom Loom video walking you through how to execute it on your own for the next 8 weeks.

And here is the best part: if you execute that blueprint for the next 14 to 30 days, drop your first 3–4 kg, and decide you want to upgrade to full 1-on-1 coaching, I credit 100% of your $497 payment toward your 1-on-1 tuition—so the audit was literally $0. Let's lock in your $497 Blueprint Audit today so you start losing fat on Monday."

🔄 DOWNSELL #2 SCRIPT: THE $97/MO SKOOL WAITLIST FEEDER ROLLOVER EQUITY

Use when your 50-client roster is full OR when a prospect only has ~$100/mo budget:

"Right now our 1-on-1 seats are capped, or if $497 isn't doable today, I can get you into the ThomsenPerformance Academy & Waitlist Vault for $97/month. You get immediate access to all of my master Fixed Meal Blueprint templates, 0–1 RIR splits, and our weekly group Q&A—AND every single $97 payment you make is banked 100% as Tuition Equity (up to $1,000) toward your 1-on-1 coaching spot when you're ready to step up!"

Click any objection below during your call for the instant word-for-word reframe:

VALIDATE & ISOLATE: "Totally fair man, you shouldn't rush a decision. Usually when a high-performer says he needs to think about it, it's never that he needs to go stare at a wall—it's either (A) he's not 100% sure the Fixed Meal + 0–1 RIR system works, or (B) it's the $880 investment. Which one is it for you honestly?"

REFRAME: "Here's the truth: you've been 'thinking' about getting back to 10% body fat for the last [X] months, and thinking hasn't dropped a single kilo. My guarantee states that if you execute the blueprint for 16 weeks and don't hit [Goal], I work with you for free until you do. Let's stop overthinking and build your Meal 1 today."

ISOLATE: "I'm a husband and father myself—family comes first 100%. Hypothetically, if your wife was sitting next to you right now and said 'Babe, if you want to do this, go for it,' would you be 100% in right now?"

THE SPOT-HOLD DEPOSIT CLOSE: "What specifically do you think her concern will be—the money or the time? Because time-wise, my Fixed Blueprint actually saves you time at home, and investment-wise, here is how we protect your spot in this pricing tier: put down a 100% refundable $250 Spot-Hold Deposit right now so I lock in your current Stage Rate and start drafting your blueprint. Go talk to your wife tonight—if she says no within 48 hours, message me one word and I'll refund the $250 in 60 seconds. Fair?"

REFRAME (GROCERY MATH + KLARNA + $497 WEDGE): "I hear you man. Setting the cash flow aside—do you have zero doubt this blueprint gets you shredded? Good. So it's purely a monthly cash-flow problem, not a value problem.

Look at the math: how much are you currently spending per week on random lunches, takeout, energy drinks, or extra groceries? Usually $60–$100/week ($250–$400/month). Switching to a Fixed Whole-Food Blueprint literally cuts your food bill by $200+/month. We can either use the Stripe Klarna / Affirm split-pay option right now, OR start with the $497 One-Off Diagnostic Audit and credit 100% of that $497 toward your full package in 14 days!"

THE DAY-34 DOCUMENTARY POWER REFRAME: "I'm glad you asked that! I launched my public social pages specifically to document my own raw 16-week cut from an 89kg Dad Bod down to 5% body fat while waking up at 2:00 AM before my day job—and I stripped off 11.3 kg (25 lbs) to 77.7 kg in the first 34 days alone.

And that's actually the exact reason you're getting an unfair advantage today: as my roster climbs toward 50 clients, this exact program scales to $3,000–$4,500. Because you're coming in at this stage, you get my obsessive 1-on-1 personal attention at a fraction of the price."

DIAGNOSTIC CONTRAST: "Most guys who come to me have been burned by a generic $150/month coach who sent a copy-paste PDF or told them to 'just hit their macros in MyFitnessPal' and took 4 days to reply. That's why we do three things differently: (1) You get a custom Fixed Meal Blueprint + Carb Cycling + 0–1 RIR logbook system, (2) You get a personal 5-minute video Loom check-in from me every single weekend adjusting your numbers, and (3) You are protected by the Work-Until-You're-Shredded Conditional Guarantee."

CLINICAL REFRAME: "I actually refuse to sell 4-week plans, and here's why: you didn't put on 12 kg of body fat in 4 weeks, and true physiological remodeling—stripping off visceral fat, recalibrating insulin sensitivity, and locking in new muscle tissue so you don't rebound—takes 16 weeks. If you want a lower upfront test before committing to 16 weeks, we can do the $497 Diagnostic Blueprint Audit today, and 100% of that $497 credits toward your 16-week package within 14 days!"

THE STRESS-TEST REFRAME: "Think about that for a second: is your career or family life ever going to be 'completely calm' for 16 straight weeks? Never. If you only know how to follow a plan when life is easy, you'll rebound the next time work gets busy. Starting during a busy week or trip lets me build your Road-Warrior / Busy-Shift Blueprint right away—plus it locks in your current Stage pricing before tuition increases at the next cohort cap."